Wo are we?

Leading company in the beauty sector

We supply a wide range of professional brands globally recognized.

We are the second generation that is moving forward with a 36 years old project.
The first year of activity was a total success and the customer satisfaction has created an excellent reputation for supporting international growth.

Today we are selling worldwide.

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What we do better?

We use market insights to drive innovation


countries around the world

We serve thousands of customers around the world

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beauty products

Our portfolio includes more than 50.000 products

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selective brands

As we are committed to quality, we always work with the best brands

Why us?

En Trade Force Brands we believe in adding value to every sale

This is the reason for which we count with the best know-how in the industry.

Our company is based on 3 fundamental pillars:


Our “in house” made and constantly evolving B2B system provides control, flexibility and speed to each of the processes.


Our logistics platform with warehouses strategically distributed throughout Europe has excellent land, air and sea connections with every country in the world and allows us to get where you need it.


We have developed a simple department structure in order to help our partners maintain a smooth communication with us.

We want to be the reference provider worldwide in the beauty sector

The logistics outsourcing and the agreement with ICP Logistics was a great step to speed up the internalization of Trade Force Brands.

With warehouses strategically located in Europe, we will replicate the B2B and B2C models in order to reduce the service time to the consumer.

Alexandru Gavril, CEO Trade Force Brands

Message from CEO

Our company as a distributor of selective brands advances with clearly defined objectives in order to become a reference company in the beauty industry.

From the first moment we connect our working procedures with customers and suppliers.

What sets us apart is our transparency, quality and continuity provided to our partners.

We supply the best brands and our partners are leading companies in the industry that give added value to the services offered.

We offer brands where we have continuity and we always give preference to long-term collaborations.

With a strong experience in the personal care sector we always put ourselves in our customers’ shoes, we listen to their needs and then we analyse and offer the best alternatives in order help them grow.

Always in search of excellence, we continuously improve our procedures in order to create the best conditions for the Trade Force Brands team, Clients and Suppliers.

The results obtained each year have motivated us to raise the challenge and seek business excellence with the same humility and enthusiasm that we had the first day we started.

Nothing we have achieved would have been possible without the most important piece, the team behind Trade Force Brands.

We always invest in those people where we see the capacity for growth.

Construction & Industry

Building Renovation

Interior Design



We have developed a simple department structure in order to help our partners maintain a smooth communication with us



Our SALES department provides our customers with support for purchasing products that we have in stock or can supply on a regular basis.

Moreover, the sales team aims to provide a pleasant and smooth purchase experience by providing full support for all our customers.



Our PURCHASE department ensures a smooth communication with all suppliers and provides the company with up to date stock for our customers.

Also, our purchase team ensures that the sales department is maintained up to date with any upcoming offers or discounts so that they can forward such information to our customers.



The ADMINISTRATIVE department supervises the entire process and provides a liaison between all departments and also attends to our customers and suppliers.

At the same time, the administrative team establishes protocols, work flows and procedures so that the company can operate properly and meet its goals.



Our LOGISTIC department is situated in Madrid, in the middle of the Iberian Peninsula, from where it has excellent connections with all corners of Spain.

This way all orders are delivered in a timely manner.

technology & communication

Technology & Communication

Our TECHNOLOGY & COMMUNICATION department provides support for all other departments and aims to improve the internal and external processes in a manner that allows us to escalate easily.