KYO in Japanese means “big“. Big like our desire to anticipate the future, to create a highly competitive line of professional hair dyes and colors for hair health, with unique qualities.

Big like the importance of formulating products that fully respect the hair, scalp, and, in general, health. Products rich in high-quality active ingredients and free from harmful substances. Products formulated with the most innovative ingredients available on the market and proven effectiveness.

KYO is the brand, our bet on the future, the winning card to face the challenges of a constantly evolving market.