Wella is a German company specializing in hair care founded in 1880 by Franz Ströher, a skilled hairdresser in wig production. His sons Karl and Georg chose the name Wella (which means “wave” in German) in the 1920s, creating a product line capable of guaranteeing impeccable and long-lasting styling. Their heritage includes a focus on hair color innovation and a vision for hairdressers’ creativity for over 140 years.

Currently, Wella Company is one of the world’s leading beauty companies and the No. 1 salon color brand globally, comprised of iconic brands such as Wella Professionals, O·P·I, ghd, Nioxin, and Clairol. Their extensive portfolio includes permanent and semi-permanent hair color, hair care products, styling, and specialized lines such as Koleston Perfect, Illumina Color, Fusion, and Invigo. The brand continues to innovate with technologies like the ME+ molecule, which reduces allergic reactions in coloring products.