Wo are we?

Leading company in the beauty sector

We supply a wide range of professional brands globally recognized.

We are the second generation that is moving forward with a 36 years old project.
The first year of activity was a total success and the customer satisfaction has created an excellent reputation for supporting international growth.

Today we are selling worldwide.

What we do better?

We use market insights to drive innovation

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countries around the world

We serve thousands of customers around the world

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beauty products

Our portfolio includes more than 50.000 products

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selective brands

As we are committed to quality, we always work with the best brands

Why us?

En Trade Force Brands we believe in adding value to every sale

This is the reason for which we count with the best know-how in the industry.

Our company is based on 3 fundamental pillars:

TECHNOLOGY

Our “in house” made and constantly evolving B2B system provides control, flexibility and speed to each of the processes.

LOGISTICS

Our logistics platform with warehouses strategically distributed throughout Europe has excellent land, air and sea connections with every country in the world and allows us to get where you need it.

SOUL

We have developed a simple department structure in order to help our partners maintain a smooth communication with us.

We want to be the reference provider worldwide in the beauty sector

The logistics outsourcing and the agreement with ICP Logistics was a great step to speed up the internalization of Trade Force Brands.

With warehouses strategically located in Europe, we will replicate the B2B and B2C models in order to reduce the service time to the consumer.

Alexandru Gavril, CEO Trade Force Brands

Message from CEO

Our company as a distributor of selective brands advances with clearly defined objectives in order to become a reference company in the beauty industry.

From the first moment we connect our working procedures with customers and suppliers.

What sets us apart is our transparency, quality and continuity provided to our partners.

We supply the best brands and our partners are leading companies in the industry that give added value to the services offered.

We offer brands where we have continuity and we always give preference to long-term collaborations.

With a strong experience in the personal care sector we always put ourselves in our customers’ shoes, we listen to their needs and then we analyse and offer the best alternatives in order help them grow.

Always in search of excellence, we continuously improve our procedures in order to create the best conditions for the Trade Force Brands team, Clients and Suppliers.

The results obtained each year have motivated us to raise the challenge and seek business excellence with the same humility and enthusiasm that we had the first day we started.

Nothing we have achieved would have been possible without the most important piece, the team behind Trade Force Brands.

We always invest in those people where we see the capacity for growth.

Construction & Industry

Building Renovation

Interior Design

Architecture

Departments

We have developed a simple department structure in order to help our partners maintain a smooth communication with us

general manager

Aurora Luque

Leading a company is much more than managing numbers: it’s about setting the course, making key decisions, and turning challenges into opportunities. As the General Manager of TFB, I oversee finance, auditing, budgeting, and taxation, ensuring that every action drives growth and strengthens the business.

My approach combines strategic vision, process optimization, and innovation because in business, as in life, it’s not just about staying afloat—it’s about moving forward with determination.

Foto Aurora Luque

general manager

Aurora Luque

Leading a company is much more than managing numbers: it’s about setting the course, making key decisions, and turning challenges into opportunities. As the General Manager of TFB, I oversee finance, auditing, budgeting, and taxation, ensuring that every action drives growth and strengthens the business.

My approach combines strategic vision, process optimization, and innovation because in business, as in life, it’s not just about staying afloat—it’s about moving forward with determination.

Foto_TFB_Yolanda-3

ADMINISTRATION MANAGER

Yolanda Parets

As the Head of Administrative Process Management and Supervision, I coordinate the purchasing and sales administration team to optimize operations and ensure an efficient distribution aligned with the company’s strategy.

My focus is on continuous improvement, cost optimization, and the implementation of more agile and effective processes. I work to maintain a strong operational flow, complying with internal policies and industry regulations, with the goal of strengthening our competitiveness and delivering excellence in service.

ADMINISTRATION MANAGER

Yolanda Parets

As the Head of Administrative Process Management and Supervision, I coordinate the purchasing and sales administration team to optimize operations and ensure an efficient distribution aligned with the company’s strategy.

My focus is on continuous improvement, cost optimization, and the implementation of more agile and effective processes. I work to maintain a strong operational flow, complying with internal policies and industry regulations, with the goal of strengthening our competitiveness and delivering excellence in service.

sales manager

Monika Garstka

In our sales department, we don’t just sell beauty products—we share our passion for them. We are driven by the desire to connect with our clients, understand their needs, and provide solutions that enhance their growth and well-being.

We are a committed, dynamic, and enthusiastic team, where every sale is an opportunity to build trust and foster long-term relationships. We love what we do, and that passion shines through in every interaction.

Foto_TFB_Monika-4

sales manager

Monika Garstka

In our sales department, we don’t just sell beauty products—we share our passion for them. We are driven by the desire to connect with our clients, understand their needs, and provide solutions that enhance their growth and well-being.

We are a committed, dynamic, and enthusiastic team, where every sale is an opportunity to build trust and foster long-term relationships. We love what we do, and that passion shines through in every interaction.

Foto_TFB_Marlena-1

Purchase manager

Marlena Salapat

As the Head of the Purchasing Department, I specialize in procurement management, ensuring an efficient supply chain aligned with our business needs.

The search and onboarding of new brands, along with supplier negotiations, allow us to expand our portfolio and secure the best commercial terms.

I value and nurture every business relationship, fostering strong agreements and mutually beneficial collaborations.

Purchase manager

Marlena Salapat

As the Head of the Purchasing Department, I specialize in procurement management, ensuring an efficient supply chain aligned with our business needs.

The search and onboarding of new brands, along with supplier negotiations, allow us to expand our portfolio and secure the best commercial terms.

I value and nurture every business relationship, fostering strong agreements and mutually beneficial collaborations.

CHIEF TECHNOLOGY OFFICER

Mălin Cenușă

Our Technology and Communication Department serves as the backbone of the organization, providing comprehensive technical support while driving innovation through Research & Development initiatives.

We implement technological solutions that optimize workflows, eliminate bottlenecks, and automate repetitive processes. Our goal is to transform both internal and external operations, creating an agile and scalable digital ecosystem that efficiently adapts to the ever-evolving market demands.

Foto_TFB_Malin-3

CHIEF TECHNOLOGY OFFICER

Mălin Cenușă

Our Technology and Communication Department serves as the backbone of the organization, providing comprehensive technical support while driving innovation through Research & Development initiatives.

We implement technological solutions that optimize workflows, eliminate bottlenecks, and automate repetitive processes. Our goal is to transform both internal and external operations, creating an agile and scalable digital ecosystem that efficiently adapts to the ever-evolving market demands.