From family business to a modern business beauty company

We are the second generation that is moving forward with a 36 years old project. 

Our family started in 1984 selling hairdressing accessories all over Spain and as the clients portfolio was increasing, we saw new opportunities and we became wholesalers for several brands nationwide.

With a constant turnover growth we are looking for new projects and new opportunities, providing the best services and products to our clients.

Our turnover last year was of over 15 M € and our database has more than 1000 active clients which have been well selected and categorised depending on the type of saloon




We connect our clients and their businesses with the best brands and opportunities to help them grow


  • Transparency
  • Quality
  • Continuity
  • Continuous Improvement
  • Passion
  • Team Work
  • Meritocracy
  • Team Development

A message from our CEO

Alexandru Gavril, CEO Trade Force Brands

Our company as a distributor of selective brands advances with clearly defined objectives in order to become a reference company in the beauty industry.

From the first moment we connect our working procedures with customers and suppliers.

What sets us apart is our transparency, quality and continuity provided to our partners.

We supply the best brands and our partners are leading companies in the industry that give added value to the services offered.

We offer brands where we have continuity and we always give preference to long-term collaborations.

With a strong experience in the personal care sector we always put ourselves in our customers’ shoes, we listen to their needs and then we analyse and offer the best alternatives in order help them grow.

Always in search of excellence, we continuously improve our procedures in order to create the best conditions for the Trade Force Brands team, Clients and Suppliers.

All the projects are very well distributed so that each member of the team has a contribution to the development of the company.

The results obtained each year have motivated us to raise the challenge and seek business excellence with the same humility and enthusiasm that we had the first day we started.

Fond of this system, we reward in accordance with the results.

Nothing we have achieved would have been possible without the most important piece, the team behind Trade Force Brands.

We always invest in those people where we see the capacity for growth.

We love what we do!

+ by Palma Solutions