{"id":11666,"date":"2022-09-20T19:11:07","date_gmt":"2022-09-20T17:11:07","guid":{"rendered":"https:\/\/tradeforcebrands.com\/?post_type=projects&#038;p=11666"},"modified":"2024-07-09T16:57:28","modified_gmt":"2024-07-09T14:57:28","slug":"tigi-en","status":"publish","type":"projects","link":"https:\/\/tradeforcebrands.com\/en\/brand\/tigi-en\/","title":{"rendered":"TIGI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11666\" class=\"elementor elementor-11666\" data-elementor-post-type=\"projects\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea26cee elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ea26cee\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68201cd2 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"68201cd2\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-64eaf890 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64eaf890\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-67faa2d3\" data-id=\"67faa2d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a113cf1 elementor-widget elementor-widget-spacer\" data-id=\"7a113cf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-79c59cbf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"79c59cbf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bacd6\" data-id=\"6bacd6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7a897add elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a897add\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-381217bc\" data-id=\"381217bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e6d14d7 elementor-widget elementor-widget-heading\" data-id=\"6e6d14d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bed Head TIGI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-45526369\" data-id=\"45526369\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ca3aac3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca3aac3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e15a32b\" data-id=\"e15a32b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-149f268 elementor-widget elementor-widget-text-editor\" data-id=\"149f268\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 1996, Anthony Mascolo co-founded <strong>Bed Head<\/strong> because he was ruled by a desire to do things differently. The hairdressing icon and creative anarchist created new, bold and bright hair products for professional hairdressers that, just like him, had the same ambition to push their boundaries to see what they could achieve.<\/p><p><em>We were established in the \u201890s as the original rebel hair brand, challenging the polished aesthetic of hairdressing at the time. With a passion for creative experimentation and fearless self-expression, we turned the world of styling products on its head, making <strong>TIGI<\/strong> famous for breakthrough, powerful technology and iconic packaging.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-73319b4b\" data-id=\"73319b4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93c2876 elementor-widget elementor-widget-text-editor\" data-id=\"93c2876\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, <strong>Bed Head<\/strong> has given a refresh to its iconic product range while keeping our creative and professional ethos.<\/p><p>We have crafted new haircare products with the <strong>TIGI<\/strong> Creative Team, designed to be used by professional hair stylists and consumers alike, delivering phenomenal results in the salon and at home.<\/p><p>We have shaped new bold packs, taking inspiration from diverse youth sub-cultures with the aim to connect with our customers across music, fashion, technology and art.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f145f0 elementor-widget elementor-widget-text-editor\" data-id=\"8f145f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.bedhead.com\/\">bedhead.com<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e39f15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e39f15\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c19152\" data-id=\"3c19152\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5608282 elementor-widget elementor-widget-video\" data-id=\"5608282\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2DiwsdpZPdw&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e82085 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e82085\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c70fcb0\" data-id=\"c70fcb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fd13114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd13114\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e14ca3b\" data-id=\"e14ca3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element 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https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/71L2iJnNyL._SX522_-150x150.jpg 150w, https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/71L2iJnNyL._SX522_-473x473.jpg 473w\" sizes=\"(max-width: 522px) 100vw, 522px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-1.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-1.jpeg 225w, https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-1-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-2.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-2.jpeg 225w, https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-2-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images.jpeg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images.jpeg 225w, https:\/\/tradeforcebrands.com\/wp-content\/uploads\/2022\/09\/images-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bed Head TIGI In 1996, Anthony Mascolo co-founded Bed Head because he was ruled by a desire to do things differently. The hairdressing icon and creative anarchist created new, bold and bright hair products for professional hairdressers that, just like him, had the same ambition to push their boundaries to see what they could achieve. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11661,"menu_order":0,"template":"","meta":{"footnotes":""},"projects_categories":[32],"class_list":["post-11666","projects","type-projects","status-publish","has-post-thumbnail","hentry","projects_categories-haircare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TIGI - TRADE FORCE BRANDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tradeforcebrands.com\/en\/brand\/tigi-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TIGI - TRADE FORCE BRANDS\" \/>\n<meta property=\"og:description\" content=\"Bed Head TIGI In 1996, Anthony Mascolo co-founded Bed Head because he was ruled by a desire to do things differently. 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