Since 1963 Medavita has represented in Italy the excellence of treatment for the health of the scalp and hair. All products are clinically and dermatologically tested and backed by instrumental, dermatological and sensory efficacy tests. Medavita products have 85% active ingredients of natural origin.

Medavita laboratories study the properties of numerous medicinal plants and investigate the optimal conditions that enhance their efficacy and bioavailability, perfectly integrating botanical knowledge and the modern scientific method.

Each Medavita product guarantees an exclusive and enveloping sensory experience with immediately visible results: hair looks healthier and restructured. Our fragrances are characterized by a bouquet made with very sophisticated olfactory pyramids, which enriches your sensory perception.

Lotion Concentrée offers a memorable sensory experience thanks to its exclusive fragrance and that feeling of extreme freshness when applied.